Our Mission
Businesses struggle to scale due to lack of time and space to ship products. Our Dallas area fulfillment center creates margin to continue growing, preventing stagnation and improving quality of work.
Family owned and operated since 1976, Warehouse-Pro’s mission is more than shipping and warehousing – it’s about giving your business the space it needs to grow and expand into new markets. We are a helping hand that will continue to provide excellent shipping service to your customers when you don’t have the capacity to. With us, it’s simple. Focus on building your business, we’ll provide the exceptional shipping services.
Why Warehouse-Pro Works
Growing businesses run out of people and space, preventing product orders from shipping efficiently. When orders are wrong or late, customers lose confidence, urging them to try the competition. Remove the stress and operational hurdles by using the people, space and resources at Warehouse-Pro.
To accomplish this mission, we know the three key things that we need to bring to the table:
Reliability
Accuracy
Adaptability
With these characteristics, you know that you can trust us to get the job done efficiently and effectively for your business with precise shipments and flexibility in high-order times or when things change. A partnership with Warehouse-Pro means that you can rest assured orders will ship correctly and on-time.
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Billy Self
President & Only Sales Guy
Please contact Billy direct at billy@warehouse-pro.com or by phone at (214) 769-3774.
Our History
The Self family’s entrepreneurial journey began in 1976 in Dallas, Texas, with the founding of ProSoap, a company dedicated to manufacturing and distributing industrial-strength hand cleaners for mechanics and other hands-on industries. Built on a secret family recipe renowned for its powerful cleaning action and skin-soothing qualities, ProSoap quickly earned a reputation for quality and reliability—a reputation that continues to this day.
In 1982, the family relocated ProSoap’s headquarters to Rockwall, Texas. At the time, it was a small, quiet town just east of Dallas. Over the years, Rockwall has grown into a thriving city in North Texas, and the Self family’s business has grown right along with it.
At a time when most companies relied on traditional distributorships, ProSoap took a pioneering approach by handling their own manufacturing, shipping, and direct-to-small-shop sales. They leveraged UPS Ground shipping to reach customers across America. This early commitment to direct-to-consumer fulfillment laid the foundation for the operational expertise that would later define Warehouse Pro.
As the business grew, Scott Self and his son Billy Self worked together through the late 1990s to thoughtfully plan the company’s future. Drawing lessons from multigenerational leaders like Ted Turner and Charles Tandy, the Self family approached succession with careful strategy and a shared vision. In 2004, Billy assumed leadership of the family business, bringing new energy and focus to the next stage of growth.
Building on decades of experience in product distribution, logistics, and customer care, the Self family recognized an opportunity to expand their services beyond their own products. Thus, Warehouse Pro was founded to help other businesses benefit from the same proven fulfillment methods that had driven their success.
Today, Warehouse Pro operates out of a 163,000-square-foot facility in Rockwall, Texas, featuring 20 dock doors and a team of over 80 employees dedicated to excellence in operations. We proudly serve a diverse range of industries, including cosmetics, technology, footwear, and apparel.
A true point of pride for Warehouse Pro is that we operate with just one sales representative: Billy Self, the owner himself. With the owner/operator at the helm and fully involved in the day-to-day business, our service speaks for itself. Clients stay with us because we deliver on our promises, operate with integrity, and treat every brand we serve like it’s our own.
The same values that fueled the success of ProSoap—quality, innovation, hands-on service, and a relentless commitment to customer satisfaction—are now at the heart of everything we do at Warehouse Pro.
Our story is proof that the right foundation, built on hard work, strong relationships, and smart logistics, creates opportunities for growth across generations. At Warehouse Pro, we’re proud to carry that legacy forward by helping businesses of all sizes thrive.
